diff --git a/src/branding.typ b/src/branding.typ
new file mode 100644
index 0000000..c80ca6c
--- /dev/null
+++ b/src/branding.typ
@@ -0,0 +1,18 @@
+
+// Reference color scheme can be found here:
+//  https://brand.abb/portal/en/branding-principles/basic-brand-elements/color
+
+// ABB branding colors
+#let ABB-RED     = cmyk(0%, 100%, 95%, 0%)
+#let ABB-BLACK   = cmyk(0%, 0%, 0%, 100%)
+#let ABB-GRAY-01 = cmyk(0%, 0%, 0%, 90%)
+#let ABB-GRAY-02 = cmyk(0%, 0%, 0%, 75%)
+#let ABB-GRAY-03 = cmyk(0%, 0%, 0%, 55%)
+#let ABB-GRAY-04 = cmyk(0%, 0%, 0%, 35%)
+#let ABB-GRAY-05 = cmyk(0%, 0%, 0%, 15%)
+#let ABB-GRAY-06 = cmyk(0%, 0%, 0%, 5%)
+#let ABB-WHITE   = cmyk(0%, 0%, 0%, 0%)
+// ABB branding functinal colors
+#let ABB-BLUE   = cmyk(100%, 53%, 2%, 16%)
+#let ABB-GREEN  = cmyk(91%, 4%, 100%, 25%)
+#let ABB-YELLOW = cmyk(0%, 9%, 100%, 0%)
diff --git a/src/conf.typ b/src/conf.typ
index 2bb91e0..9dae1df 100644
--- a/src/conf.typ
+++ b/src/conf.typ
@@ -7,6 +7,8 @@
 // Edited: 27.06.2024
 // License: MIT
 
+#import "branding.typ": *
+
 // default configuration
 #let default-config = (
     // language settings used to make decisions about hyphenation and others
@@ -61,7 +63,7 @@
       heading: (
         font: "Montserrat"),
       link: (
-        color: red.darken(15%))))
+        color: ABB-GRAY-02)))
 
 // Insert a dictionary `update` into `base` but only the entries of update that also exist in base
 // Runs recursively on all sub dictionaries
diff --git a/src/lib.typ b/src/lib.typ
index d2c165e..702f579 100644
--- a/src/lib.typ
+++ b/src/lib.typ
@@ -8,6 +8,7 @@
 // License: MIT
 
   #import "conf.typ": validate-config
+  #import "branding.typ": *
   #import "style.typ": global_styled_doc, content_styled, end_styled
   #import "pages/titlepage.typ": new_title_page
   #import "pages/declaration-of-authorship.typ": new_declaration_of_authorship
diff --git a/src/style.typ b/src/style.typ
index 65856bc..818b6f0 100644
--- a/src/style.typ
+++ b/src/style.typ
@@ -7,6 +7,8 @@
 // Edited: 27.06.2024
 // License: MIT
 
+#import "branding.typ": *
+
 #let watermark-color = luma(50%).transparentize(70%) 
 
 #let watermark(config) = if config.draft {
@@ -34,7 +36,8 @@
     ligatures: true,
     hyphenate: true,
     dir: ltr,
-    font: style.text.font)
+    font: style.text.font,
+    fill: ABB-BLACK)
 
   show heading: set text(
     font: style.heading.font,
diff --git a/template/main.typ b/template/main.typ
index b9134f4..6fd0c24 100644
--- a/template/main.typ
+++ b/template/main.typ
@@ -1,4 +1,4 @@
-#import "../src/lib.typ": dhbw-template
+#import "../src/lib.typ": *
 
 #import "glossary.typ": glossary
 #import "abstract.typ": abstract, summary
@@ -34,6 +34,8 @@
 
 = Lorem Ipsum
 
+#text(fill: ABB-RED, "Hello ABB branding")
+
 #lorem(25)
 @oidc